Elevology Blog

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The Evolution of a Partnership Built on Parallel Thinking

SAN FRANCISCO AND PARIS — September 7, 2016 — Today, Apple® and Hermès introduced new Apple Watch® Hermès styles and an expanded assortment of bands that incorporate Hermès' signature palette alongside a series of bold new colors. With a design process driven entirely by a shared ambition for ultimate beauty and utility, the collection pairs Apple Watch Series 2 with finely handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the iconic Clipper, Cape Cod and Espace Hermès models. Apple Watch Hermès is the ultimate tool for modern living, a product of elegant, artful simplicity and functionality. 

“Ours is a partnership born of parallel thinking and mutual regard — we share similar preoccupations, ever evolving and refining our design,” said Jonathan Ive, Apple’s chief design officer.

“We are united by the same vision, the uncompromising pursuit of excellence and authenticity, and the creation of objects that remain as relevant and functional as they are beautiful. This is a new step of our attelage,” said Pierre-Alexis Dumas, Hermès’ executive vice president, in charge of artistic direction. 

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Introducing an Effortless Wireless Listening Experience Packed with High-Quality Audio & Long Battery Life

SAN FRANCISCO — September 7, 2016 — Apple® today introduced AirPods™, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri®, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®. Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.

“AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2.”

With AirPods, setting up and using wireless headphones has never been easier. Just open the charging case near your iPhone and with a simple tap, AirPods are immediately set up with all the devices signed into your iCloud® account, including your iPad® and Mac®. AirPods are connected and ready to go when you are, just put them in your ears when you want to listen. AirPods can intelligently and seamlessly switch from a call on your iPhone to listening to music on your Apple Watch.

Dell is grandfathering EMC partners into the Dell Partner Direct channel program at their current level, according to solution providers who have been briefed on the strategy.

The new strategy means EMC’s top partners join the Dell program with their current top-tier status, giving them all the pricing, discounts and MDF made available to top Dell partners, according to a high-ranking executive at a national solution provider that works with both Dell and EMC.

 

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Alicia Keys, Bastille, Britney Spears, Calvin Harris, Chance the Rapper, Elton John, Michael Bublé, OneRepublic, Robbie Williams and The 1975 Headline Festival’s 10th Anniversary

LONDON ― August 25, 2016 ― Apple® today announced the Apple Music® Festival will return to London's legendary Roundhouse this September for a 10th anniversary celebration of live music, curated exclusively by Apple Music for fans around the world.

The full lineup was announced today by Julie Adenuga, the London voice of Beats 1®, an Apple Music radio station that celebrates the best new music every day. Apple Music lets fans get even closer to their favorite performers during the Apple Music Festival with exclusive playlists, artist news and backstage interviews throughout September. The 10 spectacular nights of live performances will be made available live and on-demand to Apple Music members in 100 countries on their iPhone®, iPad®, iPod touch®, Mac®, PC, Apple TV® and Android phones. 

“Over the past decade, the Festival has brought the biggest and best artists from all over the world to London and into the homes of millions of music fans,” said Oliver Schusser, Apple’s vice president of International Content. “This year’s Apple Music Festival builds on that incredible legacy and we couldn’t be more excited to have another amazing lineup to celebrate our 10th birthday.”